The Kalamazoo Jaycees in 123 Words
By Eric Schmidt, Marketing Committee Chair
On Wednesday, January 25, a group of Jaycees met at The Bureau, the new co-working facility in downtown Kalamazoo. The purpose of the meeting was to dive a little deeper into what the Jaycees mean to our members. A good cross-section of members were present – board members, general members, veteran Jaycees and those relatively new to the organization.
We first started with a fun brainstorming exercise: list as many positive words and phrases associated with the Kalamazoo Jaycees. As part of traditional brainstorming rules, there were no “wrong” answers. If someone said “Bacon”, we wrote “Bacon.”
After 30-45 minutes, we had a full whiteboard of 123 words and phrases – it was amazing to see the “word cloud” in total. Each word or phrase captured a big or small part of everything our organization.
The next step: we took a break from words and took a brief look at audiences – people who have benefitted or would benefit from being a part of the Jaycees. There were some great ideas and additions from the group to the notes I had prepared.
Finally, the last exercise was to take a look at all the words and find out which ones “popped” – those that had more meaning that others. We also looks for themes – did many of the words have something in common?
After 90 minutes, we had a great foundation on which we can build all our future marketing. The Bureau’s main conference room was a great space for brainstorming, I would highly recommend it for future committees.